The "Wireflow" is used by the team to understand the full scope of the application. It allows for quick design and functional flow changes before product begins.
The "Wireframes" are more detailed version of the Wireflow. It allows key state holders (Mobile Team, Marketing Team and Client) to give input on application design and functional design layout.
The "Screen Design" captures the over all look and feel for the application. It usually follows the brand direction that meets the client business requirements.
"Asset Production is the creation of images used to support the mobile application. These assets may be created to support multiple platforms that the application will support (IOS, Android, Mobile Web, or a Visual Demo)
The "Visual Demo" is used to create a real time "visual" demonstration of the mobile application on a mobile device before development starts. Allows the Business Team to pitch new ideas and concepts.
DEVELOPER DESIGN DOCUMENT:
The "Developer Design Document" is used to assist the development team in creation of the final screens for the application. The Documents outlines device type, device resolution, fonts, colors, images, names, and assets.
Role: Art Director | Designer
This project was set up to promote a nation wide talent search sponsored by Heineken and 3 Little Digs. My main goal was to bridge the gap of the two brands from two different industries while keeping the integrity of each brand intact. I made sure to keep Heineken’s colors dominant through out the advertisement to keep the brand cohesive while adding small paint splatters to the Heineken bottle to give it some style to hit a slightly younger crowd. I understood that the core target audience for this competition were people in they’re 20’s and 30’s. So the competition was a way for Heineken to gain popularity among a younger demographic but also give 3 Little Digs a push by a major brand to expand its own popularity as well. The project was entertaining and the imagery for the ads changed monthly to reflect the different cities as the competition traveled. Every city’s competition was hosted by a different celebrity native to the city which added to the authenticity and credibility of the contest. Overall this was a nice project to get under the belt, and I had a lot of fun creating it.
* Web Banner Design
* Web Advertisement
Role: Designer | Production Artist
I freelanced with Hisense briefly as a production artist. My responsibilities were fairly simple. They were to take their products and impose images on to the product display to be marketed on there website.
Hisense also asked me to take on the design role of creating a email blast and instruction manual for one of their new televisions sets. This definitely wasn't one of my most challenging projects, but the results were clean none the less.
• Print Campaign
• Production Design
• Display Ads
• Email Marketing
MY ROLE: Art Director/ UI/UX Designer
Owner/Producer: James Chambers
Director/Editor: Justin Johnson
Director/Editor/ Developer: Tristan McClain
Director/Editor: Lawrence O'Conner
Treesound Studios is where I got my big break as a designer. It was the first company that allowed me to fully stretch my talents. I was hired in 2008 by Platinum Selling, Grammy Nominated, Producer; Groove Chambers. He had a vision of a creating a media company called 3 Little Digs that would eventually become the hub for urban entertainment for many people across globe. When I first came aboard, the companies branding was in its infancy and wasn’t fully fleshed out yet but the vision was in place.
A 5 man team including myself built the foundation of the brand from ground up. Each person had specialized strengths and weakness but we all shared a lot of the same talents as well, making project hand offs easy. My core role as an Art Director consisted of designing the initial logo and branding guidelines, and collateral, making sure everything print and digital was cohesive across projects. The other crew members shot and directed tons of the media that went on to the web site created by the developer and myself. As a collective we were able to develop a strong internet/social media presence, direct many popular viral videos, host many cross-branding events, syndicate a show segment on MTV2 and become a platform that helped launch the careers of many successful stars that you see on tv everyday.
• Creative Direction
• UI Design
• UX Design
• Email Design
• Web Banner Design
• Print Design
• Apparrel Design
• Social Media Design
Role: Art Director
This was one of a series of email blast designs I created for Jose Cuervo. This was part of a joint venture between Jose Cuervo and 3 Little Digs to expand each company's brand. The whole campaign included, web design, video production, Web banners, and event hosting. We hosted a series of private events every month, each headlined by a different celebrity to introduce the new Platino brand to the United States.
• Email Design
• Web Banner
The Logo Design Brief: Any logo design developed by me for a client begins with a Design Brief, a simple questionnaire that outlines the details, specifics, and goals of the project and players involved.
Researching the Design: During this process, I research the client's company, competition, and industry so I can accurately convey and reflect their strengths and personality.
Brainstorming and Sketching: During this phase I try to sketch out as many ideas as possible. I then take the best concepts and present them to the client to get them more involved in the process.
Building the Design: In this phase, I take the sketch into Adobe Illustrator, and create a polished vector (EPS) version of the sketch.
The Logo Design Presentation: This is the point where you are presented with the finished logo design and may request revisions or approve the design in its current incarnation, at which point we celebrate its creation.