WORKSHOP OBSERVATION EXERCISE
We organized a comprehensive workshop involving 20 participants, during which we went the extra mile to gather essential insights. This included conducting in-depth interviews with three patients and three doctors, enabling the participants to deeply grasp the issues we aimed to address. By closely observing and engaging with these individuals, we successfully identified their pain points, desires, and requirements, which served as valuable validation for the personas we had developed earlier. In particular, the doctors and patients generously shared their experiences, taking us through a typical day in their lives, providing us with a profound understanding of the challenges they encounter regularly.
JOURNEY MAP: CURRENT STATE
After interviewing, we gathered pain points, and insights to generate the patients current experience with visiting the doctor.