In 2010, I served as the Digital Art Director and co-owner of multimedia brand, 3 Little Digs. Within one year, we took the platform from logo ideation to national recognition, including a television show on MTV2 and partnerships with major brands such as FADER Magazine, Heineken, José Cuervo, and others.
As a media brand, we hosted and collaborated with some of the most influential artists in hip-hop and R&B, including Drake, Kendrick Lamar, J. Cole, Big Sean, John Legend, 2 Chainz, T-Pain, David Banner, T.I., Yelawolf, Young Jeezy, Killer Mike, and more. We directed original music video content and were the only blog platform at the time with daily, direct access to world-class artists, enabling consistent and exclusive video releases.
What began as a five-person team with no external backing quickly evolved into a competitive media force in the hip-hop space. 3 Little Digs became more than a brand. It became a lifestyle platform and ultimately served as the launchpad for my professional design career.