ROLE: FOUNDING PRODUCT DESIGNER
Duties:
• Led end-to-end UX and UI design for a fintech platform focused on mortgage readiness
• Defined product structure, user flows, and information architecture
• Designed dashboards that translate financial data into clear, actionable insights
• Created wireframes, interaction designs, and full visual system
• Built and maintained a scalable design system and UI component library
• Developed UX copy and messaging to reduce anxiety and promote progress
• Designed onboarding and trust-focused experiences for sensitive financial data
• Collaborated with product and engineering teams from concept through launch
• Conducted usability testing and iterated based on user feedback
• Owned design quality, accessibility, and production consistency
Software:
Figma
After Effects
Illustrator
Photoshop
ROLE: LEAD UX DESIGNER
Duties:
Visual Design
Sketches
Wireframes
User Flow
Prototyping
Software:
Figma
ROLE: Digital Art Director (UX)
Duties:
Visual Design
Sketches
Wireframes
Research
User Flow
Journey Maps
Prototyping
Animation
Graphic Design
Software:
Figma
ROLE: UX/UI DESIGNER
Duties:
UX/UI
Research
User Flow
Journey Maps
Prototyping
Software:
Figma
I've had the opportunity to collaborate with some of the world's most recognized brands, lending my creative vision to a variety of impactful ad campaigns. From developing striking visuals for Heineken to crafting dynamic designs for Dollar General, my work spans industries and audiences. I was also entrusted with the visual identity for José Cuervo's new Platino brand, blending luxury and heritage into a modern aesthetic, as well as creating compelling campaigns for Hisense, elevating their brand's image in a highly competitive market. My goal in every project is to create captivating designs that not only tell the brand's story but also engage and inspire their audience.
ROLE: Digital Art Director
Duties:
Web Design
Graphic Design
Concept Sketches
I was hired by Treesound Studios as Creative Director to develop a spin‑off brand that would leverage the studio’s relationships with multi‑platinum, Grammy‑winning artists and high‑profile celebrities. Though the company’s final form was still being defined, the strategic vision was clear: create a distinctive, scalable brand identity that could live across events, media and artist collaborations. My remit was to design the logo and establish the overall visual and experiential identity.
I built and led a focused team of 17 designers, multimedia specialists, and photographers. The core leadership team consisted of Prentis Brown III, Tristan McClain, Lawrence O’Conner, Justin Johnson, and the venture’s primary creative partner, platinum‑selling producer James “Groove” Chambers. Together we translated the studio’s cultural capital into a market‑ready brand.
In under a year we moved from concept and logo to a fully active brand presence: produced celebrity events and music videos, secured coverage on leading hip‑hop blogs, placed brand ambassadors, earned magazine features, and launched a recurring segment on MTV2. The project produced a wide array of creative deliverables and tangible media traction; a selection of artifacts from that work is included below.
This project was both enjoyable and challenging. I was commissioned to compose a 90-second music piece for the Air National Guard. Although the creative direction was somewhat ambiguous, the key requirement was to produce a composition that felt grand and cinematic, similar to the Marvel universe. Using this guidance, I crafted the following piece.
ROLE: MUSIC COMPOSER
Duties:
Compose and Arrange Music
Sound Design
Revise and Edit Music
Software:
Logic Pro
Native Instrument Komplete Ultimate
WHERE IT ALL STARTED
For more than 30 years, I have been immersed in the world of illustration, where my journey as an artist truly began. This is where it all started, translating ideas and emotions into powerful visuals that connect with audiences. My work has appeared on album covers for numerous major label artists, blending a deep passion for art with a strong understanding of music culture. From initial concept to final execution, I focus on creating designs that capture the essence of each project and help define the visual identity of meaningful musical journeys.
ROLE: Illustrator/Graphic Designer
Duties:
Sketching
Painting
Graphic Design
Image Compositing
Discovering a New Use Case for AI Video
Although this project was created as a music video, it revealed a broader opportunity for how AI-driven video can be used to communicate ideas beyond entertainment. The same techniques used to craft emotion, narrative, and visual clarity in music storytelling can be applied to product design, digital experiences, and concept validation. This approach transforms how companies can present ideas, shifting from static explanations to immersive, cinematic storytelling.
AI-Directed Music Film (Creative Direction + AI Workflow)
This project explores how I use AI as a creative and production accelerator. I directed and edited a short music film using only AI-generated visuals, guiding the output through structured prompting, iteration, and visual storytelling. Every scene was intentionally composed, refined, and assembled to maintain narrative flow, pacing, and emotional impact. I treat AI the same way I treat design tools: as a system that needs direction, constraints, and taste.
This project demonstrates my ability to:
• Translate abstract ideas into precise prompts
• Iterate quickly while maintaining creative control
• Curate and refine AI output instead of accepting raw generations
• Think in systems, not just visuals
• Edited generated clips in Final Cut Pro
• Ship a finished, cohesive product using emerging tools For me, AI isn’t about replacing craft. It’s about accelerating it.
This project shows how I combine creative direction, structure, and modern AI tools to produce high-quality results efficiently.
AI as a Presentation Medium for Product Design
In today’s product environment, AI isn’t just a design accelerator—it’s also a communication tool. Beyond traditional decks and static prototypes, I use AI-generated video to present product concepts, workflows, and user experiences in a more immersive and human way.
CREATIVE PROCESS:
The Logo Design Brief: Any logo design developed by me for a client begins with a Design Brief, a simple questionnaire that outlines the details, specifics, and goals of the project and players involved.
Researching the Design: During this process, I research the client's company, competition, and industry so I can accurately convey and reflect their strengths and personality.
Brainstorming and Sketching: During this phase I try to sketch out as many ideas as possible. I then take the best concepts and present them to the client to get them more involved in the process.
Building the Design: In this phase, I take the sketch into Adobe Illustrator, and create a polished vector (EPS) version of the sketch.
The Logo Design Presentation: This is the point where you are presented with the finished logo design and may request revisions or approve the design in its current incarnation, at which point we celebrate its creation.
