Role:
Lead UX/UI Designer
Contributors:
Innovation Director
Product Manager
Business Analyst
Lead Engineer
Role:
Senior UX/UI Designer
Contributors:
Product Manager
Business Analyst
Dev Team
Role:
Senior UX/UI Designer
Contributors:
Product Manager
Business Analyst
Dev Team
A11y
Role:
Media Experience Designer
ROLE: FOUNDING PRODUCT DESIGNER
Duties:
• Led end-to-end UX and UI design for a fintech platform focused on mortgage readiness
• Defined product structure, user flows, and information architecture
• Designed dashboards that translate financial data into clear, actionable insights
• Created wireframes, interaction designs, and full visual system
• Built and maintained a scalable design system and UI component library
• Developed UX copy and messaging to reduce anxiety and promote progress
• Designed onboarding and trust-focused experiences for sensitive financial data
• Collaborated with product and engineering teams from concept through launch
• Conducted usability testing and iterated based on user feedback
• Owned design quality, accessibility, and production consistency
Software:
Figma
After Effects
Illustrator
Photoshop
Roles:
Music Producer
AI Creative Director
AI Video Producer
Creative Director
Art Director
Storyboard Artist
Visual Storyteller
Production Designer
AI Character Designer
Costume Designer
Environment Designer
Prompt Engineer
Generative AI Artist
AI Video Director
Virtual Cinematographer
Creative Technologist
AI Workflow Designer
Continuity Supervisor
Quality Assurance Specialist
Video Editor
Post-Production Editor
Motion Design Director
Visual Development Artist
Concept Artist
Researcher
Production Planner
Asset Manager
Technical Director
Creative Producer
AI Content Producer
Project Manager
Prompting
Chop House is a modern sampling and drum production experience designed to make chopping, shaping, and transforming audio faster and more intuitive. The product combines flexible sample slicing, 128-pad kit building, stem separation, audio warping, sound shaping, and melodic performance within a streamlined interface built around the way producers naturally work.
Roles:
UX Designer
UI Designer
Interaction Designer
Product Strategist
UX Researcher
Design Systems Designer
Prototyper
Creative Director
When I joined Tree Sound Studios as Creative Director, music producer Groove Chambers, who was leading the studio at the time, had a vision for building a media platform that could leverage something most music publications didn’t have: direct access to high-profile artists, producers, and industry professionals.
Rather than chasing artists for interviews and stories, we were surrounded by them every day. This created an opportunity to produce exclusive interviews, behind-the-scenes footage, original content, and artist features directly from the studio.
I was brought in to help turn Groove’s vision into a fully realized brand. I led the development of the brand identity and logo, established the visual direction and creative language, and helped assemble a multidisciplinary team of graphic designers, photographers, videographers, and multimedia designers. I also worked closely with three talented film directors to shape the overall creative direction and bring the platform to life across digital, video, and branded content.
Together, we transformed the concept from a logo on paper into a competitive hip-hop and entertainment media platform. The brand grew to include major magazine partnerships, cross-brand collaborations and sponsorships, and a recurring segment on MTV2, expanding Tree Sound Studios beyond a recording studio into a recognizable multimedia presence within hip-hop culture.
Role:
Creative Director & Editor
Contributors:
Groove Chambers (Owner)
Lawrence O’Conner (Film Director & Editor)
Justin Johnson (Film Director & Editor)
Tristan McClain (Film Director & Editor)
ROLE: UX/UI DESIGNER
Duties:
UX/UI
Research
User Flow
Journey Maps
Prototyping
Software:
Figma
Role:
Digital Art Director of UX
Contributors:
Dev Team
Role:
Lead UX/UI Designer
This project was both enjoyable and challenging. I was commissioned to compose a 90-second music piece for the Air National Guard. Although the creative direction was somewhat ambiguous, the key requirement was to produce a composition that felt grand and cinematic, similar to the Marvel universe. Using this guidance, I crafted the following piece.
ROLE: MUSIC COMPOSER
Duties:
Compose and Arrange Music
Sound Design
Revise and Edit Music
Software:
Logic Pro
Native Instrument Komplete Ultimate
I've had the opportunity to collaborate with some of the world's most recognized brands, lending my creative vision to a variety of impactful ad campaigns. From developing striking visuals for Heineken to crafting dynamic designs for Dollar General, my work spans industries and audiences. I was also entrusted with the visual identity for José Cuervo's new Platino brand, blending luxury and heritage into a modern aesthetic, as well as creating compelling campaigns for Hisense, elevating their brand's image in a highly competitive market. My goal in every project is to create captivating designs that not only tell the brand's story but also engage and inspire their audience.
ROLE: Digital Art Director
Duties:
Web Design
Graphic Design
Concept Sketches
WHERE IT ALL STARTED
For more than 30 years, I have been immersed in the world of illustration, where my journey as an artist truly began. This is where it all started, translating ideas and emotions into powerful visuals that connect with audiences. My work has appeared on album covers for numerous major label artists, blending a deep passion for art with a strong understanding of music culture. From initial concept to final execution, I focus on creating designs that capture the essence of each project and help define the visual identity of meaningful musical journeys.
ROLE: Illustrator/Graphic Designer
Duties:
Sketching
Painting
Graphic Design
Image Compositing
CREATIVE PROCESS:
The Logo Design Brief: Any logo design developed by me for a client begins with a Design Brief, a simple questionnaire that outlines the details, specifics, and goals of the project and players involved.
Researching the Design: During this process, I research the client's company, competition, and industry so I can accurately convey and reflect their strengths and personality.
Brainstorming and Sketching: During this phase I try to sketch out as many ideas as possible. I then take the best concepts and present them to the client to get them more involved in the process.
Building the Design: In this phase, I take the sketch into Adobe Illustrator, and create a polished vector (EPS) version of the sketch.
The Logo Design Presentation: This is the point where you are presented with the finished logo design and may request revisions or approve the design in its current incarnation, at which point we celebrate its creation.
