ROLE: LEAD UX DESIGNER
Duties:
Visual Design
Sketches
Wireframes
Research
User Flow
Journey Maps
Prototyping
Motion Design
Illustration
Animation
ROLE: SENIOR UX DESIGNER
Duties:
Visual Design
Sketches
Wireframes
Research
User Flow
Journey Maps
Prototyping
ROLE: MEDIA EXPERIENCE DESIGNER
Duties:
Visual Design
Instructional Design
Sketches
Wireframes
Research
User Flow
Journey Maps
Prototyping
Motion Design
Illustration
Animation
Sound Design
Photography
Video Editing
Graphic Design
ROLE: LEAD UX DESIGNER
Duties:
Visual Design
Sketches
Wireframes
User Flow
Prototyping
ROLE: Digital Art Director (UX)
Duties:
Visual Design
Sketches
Wireframes
Research
User Flow
Journey Maps
Prototyping
Animation
Graphic Design
I've had the opportunity to collaborate with some of the world's most recognized brands, lending my creative vision to a variety of impactful ad campaigns. From developing striking visuals for Heineken to crafting dynamic designs for Dollar General, my work spans industries and audiences. I was also entrusted with the visual identity for José Cuervo's new Platino brand, blending luxury and heritage into a modern aesthetic, as well as creating compelling campaigns for Hisense, elevating their brand's image in a highly competitive market. My goal in every project is to create captivating designs that not only tell the brand's story but also engage and inspire their audience.
ROLE: Digital Art Director
Duties:
Web Design
Graphic Design
Concept Sketches
This project was both enjoyable and challenging. I was commissioned to compose a 90-second music piece for the Air National Guard. Although the creative direction was somewhat ambiguous, the key requirement was to produce a composition that felt grand and cinematic, similar to the Marvel universe. Using this guidance, I crafted the following piece.
ROLE: MUSIC COMPOSER
Duties:
Compose and Arrange Music
Sound Design
Revise and Edit Music
WHERE IT ALL STARTED
For more than 30 years, I've been immersed in the world of illustration, where my journey as an artist truly began. This is where it all started—translating ideas and emotions into powerful visuals that resonate with audiences. My work has graced the album covers of numerous major label artists, combining my passion for art with a deep understanding of music culture. From initial concept to final execution, I strive to create designs that capture the essence of each project, helping to shape the visual identity of countless musical journeys.
ROLE: Illustrator/Graphic Designer
Duties:
Sketching
Painting
Graphic Design
Image Compositing
ROLE: Visual Interaction Designer
Duties:
Visual Design
Sketches
Wireframes
Research
User Flow
Prototyping
CREATIVE PROCESS:
The Logo Design Brief: Any logo design developed by me for a client begins with a Design Brief, a simple questionnaire that outlines the details, specifics, and goals of the project and players involved.
Researching the Design: During this process, I research the client's company, competition, and industry so I can accurately convey and reflect their strengths and personality.
Brainstorming and Sketching: During this phase I try to sketch out as many ideas as possible. I then take the best concepts and present them to the client to get them more involved in the process.
Building the Design: In this phase, I take the sketch into Adobe Illustrator, and create a polished vector (EPS) version of the sketch.
The Logo Design Presentation: This is the point where you are presented with the finished logo design and may request revisions or approve the design in its current incarnation, at which point we celebrate its creation.
