I was hired by Treesound Studios as Creative Director to develop a spin‑off brand that would leverage the studio’s relationships with multi‑platinum, Grammy‑winning artists and high‑profile celebrities. Though the company’s final form was still being defined, the strategic vision was clear: create a distinctive, scalable brand identity that could live across events, media and artist collaborations. My remit was to design the logo and establish the overall visual and experiential identity.
I built and led a focused team of 17 designers, multimedia specialists, and photographers. The core leadership team consisted of Prentis Brown III, Tristan McClain, Lawrence O’Conner, Justin Johnson, and the venture’s primary creative partner, platinum‑selling producer James “Groove” Chambers. Together we translated the studio’s cultural capital into a market‑ready brand.
In under a year we moved from concept and logo to a fully active brand presence: produced celebrity events and music videos, secured coverage on leading hip‑hop blogs, placed brand ambassadors, earned magazine features, and launched a recurring segment on MTV2. The project produced a wide array of creative deliverables and tangible media traction; a selection of artifacts from that work is included below.